The unfortunate five billion
10/05/2017
Facebook and Google, two of the largest companies by market capitalization became that way by using micro revenues. Their users contribute just a few dollars per person per year. That is the power of the masses.
Both these companies are advertisement driven, which naturally enables such a model. But, is advetisement driven content the only way to target the bottom 5 billion people. Is this group unwilling to pay for anything? One thing is clear, these unfortunate five billion cannot be marketed to, using traditional channels. Social seems to the only way to target them, so far.
Both these companies are advertisement driven, which naturally enables such a model. But, is advetisement driven content the only way to target the bottom 5 billion people. Is this group unwilling to pay for anything? One thing is clear, these unfortunate five billion cannot be marketed to, using traditional channels. Social seems to the only way to target them, so far.
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