Product market fit is a miracle

09/20/2017

Noted serial-entrepreneur and startup guru Steve Blank insists that startups live and die based on their product market fit. As entrepreneurs who have failed before, we could not agree more.

Our previous company failed because we competed with a hundred thousand dollar alternative from Microsoft. Selling against Microsoft is not an easy proposition, especially if the product value and price point, is not tuned to the market needs.

Costly lesson learned.